网站首页 公文大全 个人文档 实用范文 讲话致辞 实用工具 心得体会 哲学范文 总结范文 范文大全 报告 合同 文书 信函 实用
  • 祝福语
  • 演讲稿
  • 自我介绍
  • 主持词
  • 欢迎词
  • 导游词
  • 贺词
  • 发言稿
  • 口号
  • 百花范文网 > 讲话致辞 > 自我介绍 > (精华版)国家开放大学电大《高级英语阅读(1)》网络课形考网考作业及答案

    (精华版)国家开放大学电大《高级英语阅读(1)》网络课形考网考作业及答案

    时间:2020-08-15 00:06:22来源:百花范文网本文已影响

    (精华版)国家开放大学电大《高级英语阅读(1)》网络课形考网考作业及答案 100%通过 考试说明:2020年秋期电大把该网络课纳入到“国开平台”进行考核,该课程共有2个形考任务,针对该门课程,本人汇总了该科所有的题,形成一个完整的标准题库,并且以后会不断更新,对考生的复习、作业和考试起着非常重要的作用,会给您节省大量的时间。做考题时,利用本文档中的查找工具,把考题中的关键字输到查找工具的查找内容框内,就可迅速查找到该题答案。本文库还有其他网核及教学考一体化答案,敬请查看。

    课程成绩按百分制计分,各章exercise测验占70%,计分学习活动占20%,网上学习表现占10%。三项成绩都有且总分达到60分及以上,方可获得课程学分。

    形考任务一(70分) Chapter 1 Exercise(分值7分) 题目1 I. Vocabulary skills(3 points) Look at the columns below. Match each vocabulary word on the right with the correct definition on the left. (0.5 points each) 1.the bus or subway 2.proof of completion of courses of students 3.money for students from scholarships, grants, or loans 4.formal talks by professors or instructors on subjects of study 5.courses by video, video conferencing, or computers to students in different places 6.the points or grade a student gets on a test 答案:
    II. Reading Comprehension (4 points) Read the passages, then answer the questions that follow. (1 point each ) Experiencing Culture Shock A When Eliza James arrived at the University of Xian, she was excited to live in a new country, to improve her Chinese, and to experience a culture so different from her own. But soon her excitement turned to frustration as she encountered one roadblock after another. “I felt like I couldn't accomplish anything. My dorm room had no heat, I couldn't get into the classes I wanted, and every time I asked someone for help they gave me the runaround. I felt like no one was listening to me.“ Eliza met with administrators, sent letters of complaint, and even contacted the consulate in Beijing, but she got nowhere. What Eliza didn't realize was that her American approach to solving problems was very different from the Chinese one in which patience and negotiation skills are key. She soon learned how to solve problems within the cultural norms of Chinese society instead of forcing her own values onto those around her. “I finally feel like I fit in and that I know what I'm doing. In fact, it's really fun being in a place that's so incredibly different from what I am accustomed to.“ B Yoshi Yamamoto is a junior at a small college outside of Boston. Although he is an honors student now, Yoshi didn't always have such an easy time studying in America. “Teaching methods are very different here than they are in Japan. It took me a long time to get used to learning in seminars and discussing ideas with my classmates. At first it seemed like I wasn't actually learning anything.“ Yoshi's reaction was to totally withdraw: he didn't participate in class discussion; he spent lots of time alone in his room, and he even skipped class on occasion. “I thought I could teach myself. Now I recognize the value of the U.S. academic system, and I am able to adapt it to my own learning style.“ C Both Eliza and Yoshi experienced what is called culture shock: psychological disorientation due to living in a new culture. For many international students, studying abroad can offer exposure to new cultures and an opportunity to study new fields and languages. However, it also offers the greater challenge of trying to function in a foreign culture. Studying and reading about a certain culture is poor preparation for the reality of living in it. According to psychological studies, the four stages of culture shock are 1. euphoria, 2. hostility, 3. gradual adjustment, and 4. adaptation. Culture shock can be manifested in many ways: homesickness, boredom, stereotyping of or hostility towards the host culture, overeating or overdrinking, withdrawal, and inability to work effectively. D Different people experience different levels of culture shock and react in different ways. For example, Eliza got angry while Yoshi withdrew from society. The most important thing to remember is that culture shock is normal; it is not something to be ashamed of. Luckily, there are some things international students can do to make their adjustment to a new country go more smoothly. For instance, they can stay in touch with family and friends from home, join international student organizations, meet people from their own countries, and get involved in campus activities. Most importantly, they can adjust to life abroad by keeping a sense of humor and trying to remain positive. Recognizing Paragraph Topics(choose the paragraph letter) 题目2 7. an explanation of culture shock 选择一项:
    C. C 题目3 8. ways that students can adjust to living in a new country 选择一项:
    D. D 题目4 9. the experience of an international student in the United States 选择一项:
    B. B 题目5 10. the experience of an international student in China 选择一项:
    A. A Chapter 2 Exercise(分值7分) 题目1 I. Vocabulary Skills(2 points) Sometimes examples can explain the meaning of a word or phrase. For example, sun, rain, and wind are examples of kinds of weather. Look at the columns below. Match each vocabulary word or phrase in the first column with the examples in the second column. (0.4 points each) 1.kinds of extreme weather 2.Earth’s natural materials and gases 3. diseases or health disorders 4. seasons of the year 5. natural areas or regions of the earth 答案:
    II. Reading Comprehension (5 points) Complete the following statements by choosing the best from the answers A, B or C. (1 point each) Seasonal Affective Disorder: More than Just the Blues A Joshua dreads the winter months, not only because of the cold New England weather--the sleet, snow, wind, and rain--but because as the seasons change from summer to fall to winter, the days get shorter. As the days get shorter, he starts feeling depressed and irritable and spends more and more time at home, eating and sleeping. A graduate student in philosophy, Joshua finds that he gets little work done during the winter months and has trouble paying attention in class and concentrating on his research. “I soon realized that what I thought was just the 'winter blues' was something more extreme than that.“ Josh visited a doctor who diagnosed him with SAD. B Seasonal Affective Disorder, or SAD, is a kind of depression that occurs seasonally. It is associated with the long hours of darkness and lack of sunlight during the winter months (people with SAD usually feel worse from December through February). Scientists don't completely understand the exact causes of SAD, but they believe it is related to a biochemical imbalance in the hypothalamus. The hypothalamus is the basic part of the brain that controls the body's breathing, heartbeat, metabolism, and hormone release. The effects of SAD include moodiness, irritability, low energy, increased appetite for carbohydrates (foods such as potatoes, rice, and bread), difficulty concentrating, and the tendency to oversleep. C Although doctors described SAD for the first time in 1984, humans have probably dealt with the disorder for thousands of years. It is not a coincidence that many cultures have important celebrations during the short days of the winter months. Christmas, Hanukkah, and Winter Solstice celebrations all occur in December. These celebrations involve lighting candles in order to bring light, warmth, and happiness to an otherwise depressing time of year. D So what can SAD sufferers do to feel better? Naturally, they need more light. For people who have mild cases of SAD, exercising in the morning sun could be enough to help them. Phototherapy, or light therapy, is usually prescribed for people who have more serious cases of the disorder. In light therapy, patients sit in front of a light box, a strong artificial light, for up to four hours a day. Phototherapy is effective in over 80% of SAD cases, and patients usually see results within three to four days. Although the symptoms of SAD are similar to those of clinical depression, traditional antidepressants have not proven useful in treating SAD. While psychological counseling cannot treat the symptoms of SAD, it is recommended to help SAD sufferers learn to accept and deal with their illness. 题目2 6. Joshua starts feeling depressed and irritable in the winter because 选择一项:
    B. he suffers from Seasonal Affective Disorder 题目3 7. Seasonal Affective Disorder, or SAD, is a condition that researchers believe affects people during the winter months. Scientists believe it is caused by 选择一项:
    C. lack of sunlight and a biochemical imbalance in the brain 题目4 8. Humans have probably struggled with SAD since 选择一项:
    A. ancient times 题目5 9. People who suffer from SAD can to feel better. 选择一项:
    A. do light therapy 题目6 10. This passage talks about_____. 选择一项:
    B. Both A and B. Chapter 3 Exercise(分值7分) I. Reading Comprehension (5 points) Read the passages, then answer the questions that follow. (1 point each ) Fast food can be good food Many people are too busy to prepare and eat three nutritious meals a day.so they turn to the convenience of fast-food restaurants. Many of the items at fast-food restaurants, snack bars, and food stands are fattening and not very nutritious.But fast food doesn’t have to be unhealthy.you can eat at fast-food restaurants and still eat well. Pay Attention to Calories and Fat Content By paying attention to the number of calories and fat that a food item has ,you can make smarter choices.Calories are “units for measuring how much energy a food will produce”.condsider two fast-food meals. A quarter-pound hamburger with cheese, jumbo-size fries,and a 16-ounce soda have a total of 1,535 calories and 76 grams of fat .a broiled (cooked under direct heat or over a flame )chicken sandwich ,a side salad with low-fat dressing,and a glass of water at the same fast-food restaurant have only 422 calories and 7 grams of fat .but maybe you really want a hamburger and fries .well,you can have a small hamburger,a small serving of fries,and a glass of water.At a total of 490 calories and 20 grams of fat,that’s still a much smarter choice than the large burger ,fries,and 20 grams of fat ,that’s still a much smarter choice than the large burger,fries,and sada. There’s More That You Can Do There are a few additional things you can do to make sure you eat well in fast food restaurantS.First of all,say “no” when the cashier asks you if you want to “supersize” you meal (order an extra large portion of each item).Second, ask for no mayonnaise or sauce,or ask for it on the side (in a separate dish).Third,substitute(use something instead of something else)healthy foods for fatty ones. For example,instead of ordering deep-fried tempura,order fresh vegetables.Instead of ordering a beef burrito with lots of cheese and sour cream,order a vegetable burrito with beans and rice.and don’t eat the chips!Another thing you can do is order a side salad or a vegetable soup and eat it first.That way,you will eat some vegetables,and you won’t be able to eat as much of your burger and fries.Fnally,eat slowly and stop eating when you’re full. It sounds simple,but many people keep eating even after they become full. 题目1 1.What is the main idea of this article ?________ 选择一项:
    C. You can eat well in fast-food restaurant 题目2 2.A small hamburger and small firies has __________ 选择一项:
    A. more calories and fat than a chicken sandwich and a salad. 题目3 3.Some things you can do to eat well in fast-food restaurants are________ 选择一项:
    D. order healthy foods instead of fatty ones and drink water. 题目4 4.Manyonnaise and sauces probably_________ 选择一项:
    C. have a lot of fat and calories. 题目5 5. By eating a salad or soup before the rest of your meal,_______ 选择一项:
    A. you eat less of the rest of your meal. II. Vocabulary skills(2 points) Read the paragraph below and fill in each blank with a word from the box. (0.4 points each) 题目6 changes damaging losing global available The growing similarities in diet and eating habits around the world are influencing people of various cultures in different ways. For example, Western foods are 6 damaging health in the industrialized island country of Japan. Instead of small meals of seafood, rice, and vegetables, the typical Japanese diet now includes large amounts of meat, dairy products, and desserts like tiramisu, a rich Italian dish full of chocolate, cheese, and sugar. According to Japanese health researchers, such 7 changes in eating habits are related to a great increase in health problems such as heart disease, strokes, cancer, and diabetes. On the other hand, the changing 8 global diet is having the opposite effect on the people in the CzechRepublic. The government of this European nation no longer supports meat and dairy products financially, so the cost of these foods is going up. In contrast, fresh fruits and vegetables are becoming more widely 9 available from private markets and stands. Cooks are even serving salads to schoolchildren, and families are eating healthier home-cooked meals. For these reasons, fewer Czech men are having heart attacks, the women are 10 losing a lot of weight, and most people are living healthier lives. Chapter 4 Exercise(分值7分 I. Vocabulary Skills(2 points) 题目1 Match each vocabulary word on the left with the correct definition on the right. (0.4 points each) 1.make sense 2.pedestrians 3.vehicle 4.teenager 5.fine 答案:
    II. Reading Comprehension (5 points) Complete the following statements by choosing the best from the answers A, B, C, or D. (1 point each) These days, it’s getting easier and easier to find your way around. Some people have GPS devices in their cars to make sure they don’t get lost. GPS stands for Global Positioning System. These devices use satellites in space to “see” where you are and give you directions to where you want to go. And if you don’t have a GPS device, you can simply go online to get step-by-step directions. Websites like MapQuest.com and mappoint.msn.com can produce a map and directions in just a few seconds. But how do they do it? MapQuest® uses data (information) from a few different sources to produce directions and maps. Before MapQuest® went online, it sold regular paper maps in places like gas stations. The website uses the data from those paper maps, information from digital mapping companies, and government databases. At the moment, MapQuest® uses more than 30 computers to read all this data and provides users with millions of maps every day. In order to find the best route (way or path) from one place to another, MapQuest® first has to look at all possible routes. Then MapQuest® looks at each part of each possible route. It considers the types of roads on the different routes. Are they dirt roads, paved roads, freeways, or city streets? It looks at how many turns there are in each route and what kinds of turns they are. Are they right turns or left turns? It also considers the speed limit on each road and how many intersections there are. An intersection is “a place where two or more roads cross each other”. MapQuest® can also tell you how long your trip will take you. It does this by doing some math. MapQuest® bases its estimated driving times on the length and speed limit of each part of the route and the amount of time it probably takes to get through each intersection. For example, it allows more time for a left turn at an intersection than it does for a right turn. Someday, maybe we will have cars that can just drive us wherever we want to go, but for now, mapping websites make it a little harder to get lost. 题目2 6.What is the main idea of this article? 选择一项:
    C. How mapping websites work. 题目3 7.According to the article, MapQuest®______ 选择一项:
    D. starting by selling paper maps. 题目4 8.When you search for directions, the first thing MapQuest® does is_______ 选择一项:
    D. look at all possible paths. 题目5 9.When it’s deciding on the best route, MapQuest® probably chooses ________ 选择一项:
    C. freeways instead of dirt roads. 题目6 10. To estimate your driving time, MapQuest® considers _________ 选择一项:
    D. the speed limits and types of turns on your route. Chapter 5 Exercise(分值7分) I. Reading Comprehension (5 points) Read the five main-idea questions that follow about the information in the reading. Three details correctly answer each question. Cross out the untrue, unrelated detail. (1 point each ) 题目1 1. What are the definitions of the two main types of families? 选择一项:
    D. The nuclear family is the same as the extended family. 题目2 2. What are the reasons for the changes in the structure of the family? 选择一项:
    A. The divorce rate went down and the birthrate began to rise in the early 1900s in the United States. 题目3 3. What happened to families in industrialized countries in the 1930s and 1940s? 选择一项:
    A. Before and during World War II, families faced few financial problems and women didn’t have to work away from home. 题目4 4. What changes will happen to family structure during the next decades? 选择一项:
    D. After the war, there were more divorces and fewer stay-home-mothers. 题目5 5. What will families be like in the future? 选择一项:
    B. Two-parent family will probably come back and all other family forms will end. II. Vocabulary Skills(2 points) Read the paragraph below and fill in each blank with a word from the box. ( 0.4 points each) 题目6 living extended category typical believe The Family of the Future Many people today would like the traditional two-parent family back—that is to say, they want a man and a woman to marry for life; they also think the man should sport the family and the woman should stay home with the children. However, few families now fall into this 6 category In fact, if more women decide to have children on their own, the single-parent household may become more 7 typical than the traditional family in many countries. Also, unmarried couples may decided to have more children—or they might take in foster children or adopt. And because people are staying single and 8 living longer (often as widows), there may be more one-person households in the future. On the other hand, some people 9 believe similar events happen again and again in history. If this is true, people may go back to the traditional 10 extended or nuclear family of the past. Others think the only certainty in history is changing: in other words, the structure of the future family could begin to change faster and faster—and in more and more ways. Chapter 6 Exercise(分值7分) I. Vocabulary skills(2 points) Complete the following statements by choosing the best from the answers A, B, C, or D. (0.4 points each) 题目1 1. Some examples of the architecture of old Europe are the magnificent cathedrals and castles. The design and building styles of modern architecture are excellent too. What does the noun architecture mean in these sentences? 选择一项:
    D. the form and plan of buildings and other structures 题目2 2. Perhaps the real beginning of civilization—with its scientific and technological discoveries and inventions—was in the Middle East and Africa. Over five thousand years ago, those ancient civilizations had astronomy, mathematics, medicine, government, and so on. Which word is a synonym of the word civilization? 选择一项:
    C. culture 题目3 3. The cultural legacy of ancient Chinese and Indian peoples included walled cities, the first governments, tools for work, and weapons for protection. odern peoples built on this legacy.What is a possible explanation of the word legacy? 选择一项:
    A. ideas and achievements passed from earlier generations to modern society 题目4 4. “For me, the idea of ancient culture creates a contradiction in definitions,” said Karen, going against Mei’s views. “Only modern things can be part of culture.Of course, people that like classical art and music will contradict me.” What might the noun contradiction mean? 选择一项:
    A. the opposition of two opinions 题目5 5. Because of the worldwide media—movies, TV, CDs, the Internet, newspapers, magazines—everybody knows the same information, plays the same music, and enjoys the same jokes.How might you define the phrase the media? 选择一项:
    A. the combination of visual, sound, and printed ways to send ideas around the world II.Reading Comprehension (5 points) Decide whether the following statements are true or false. Write “T” for True and “F” for False. (1 point each) 题目6 Many visitors to different countries don’t realize how important it is to understand a country’s culture. Sometimes people learn this lesson by making a big cross-cultural blunder, or embarrassing mistake. In business situations, these blunders can cost a lot of money or end business relationships. 6.It is important to understand other people’s cultures before you do business with them. 选择一项:
    B. T 题目7 For example, one company wanted to sell toothpaste in Southeast Asia. In their advertisements, they claimed that their toothpaste whitens teeth. They didn’t understand that many of the local people chewed betel nuts to make their teeth black, and that these people thought black teeth were attractive. 7. The toothpaste company probably kept using the same advertisement in Southeast Asia. 选择一项:
    A. F 题目8 In another case, a car company tried to sell a car called “Matador” in a Spanish-speaking country. The company thought that it was a strong name because it means “bullfighter”. In Spanish, matador is indeed a noun meaning “bullfighter”. But it is also an adjective meaning “killing”. Imagine driving around in a car called “Killing”! 8. The car company that tried to sell a car to a Spanish-speaking country probably didn’t sell many Matador cars in that country. 选择一项:
    B. T 题目9 A European businessman had an important meeting with a company in Taiwan. He wanted to bring gifts for the people he was meeting with. He thought that something with his company’s logo on it would be a nice gift. So he bought some very nice pocket knives and had his company’s logo printed on them. He didn’t know that giving a knife as a gift symbolizes cutting off a friendship! 9. The European businessman probably researches new cultures before he visits them now. 选择一项:
    A. T 题目10 It’s very easy to make blunders like these people did. But it’s also very easy not to. Before you visit a new country, research that country’s customs and etiquette (social rules for polite behavior). You can find a lot of information online. Just go to a search engine and type in key words like “cross-cultural etiquette” or “cultural information Taiwan”. By spending a few minutes doing research, you can save yourself from a lot of embarrassment and make sure you don’t accidentally offend anyone. 10. What you can disagree with people to save yourself from making cross-cultural blunders. 选择一项:
    B. F Chapter 7 Exercise(分值7分) I. Reading Comprehension (5 points) Decide whether the following statements are true or false. Write “T” for True and “F” for False on the Answer Sheet. (1 point each) 题目1 For instance, a doctor doesn’t always have time to thoroughly explain an illness. In these cases, the Internet can be a valuable resource—a place to read all about the causes, symptoms, and remedies for an illness. 1. One benefit of using the Internet as a medical resource is it has a lot of information about illnesses and diseases. 选择一项:
    B. T 题目2 For example, some websites claim that sniffing (smelling) a newspaper can cure nausea (the feeling of being sick to your stomach and wanting to vomit). 2. One possible remedy for nausea is drinking a lot of tea. 选择一项:
    B. F 题目3 Other websites suggest that a person with a cold should keep a piece of raw garlic in his or her mouth all day and bite down on it every few minutes to release the juice. People with smelly feet are told to soak their feet in tea for half an hour. 3. The websites remedies might be unpleasant or odd, but they probably will cause harm. And who knows? They might actually be unhelpful. 选择一项:
    A. F 题目4 An herbal remedy for helping your memory may also be a blood thinner. So if your doctor prescribed (put you on) a blood thinner and you start taking this herb without asking your doctor about it, a simple cut could be deadly; you might not be able to stop bleeding. 4. A person who is taking a prescribed drug should probably talk to the doctor before taking an herbal remedy. 选择一项:
    B. T 题目5 The bottom line is this: be careful when using the Internet as a health resource. Use it to find information that you can discuss with your doctor. But don’t spend a lot of money on “miracle cures”. 5. The best way to use the Internet as a medical resource is to read about your illness and discuss what you find out with your doctor. 选择一项:
    B. F II. Vocabulary skills(2 points) Read the paragraph below and fill in each blank with a word from the box. ( 0.4 points each) 题目6 disease substance classification prevent figure In a small-town farm market, hundreds of elderly people drink a glass of sour dark cherry juice every day. These happy senior citizens, some of them over the age of 90, claim that the natural fruit juice cures—or at least decreases—the pain of their arthritis, a 6 disease of the joints of the aging body. It’s a folk remedy, not a proven medical therapy. Nevertheless, science is beginning to 7 figure out why sour cherry juice might work to improve the health of patients with arthritis. The secret is in the 8 substance that gives the cherries their dark red color. It belongs to a 9 classification of natural nutrients that color blueberries, strawberries, plums, and other fruits—and vegetables too. Moreover, these coloring substances may help to 10 prevent serious health disorders like heart disease and cancer. In other words, vitamins and fiber are not the only reasons to eat fruits and vegetables. “To take advantage of natural whole foods,” advise nutritionists. Chapter 8 Exercise(分值7分) I. Vocabulary Skills(2 points) Complete the following statements by choosing the best from the answers A, B, C, or D. ( 0.4 points each) 题目1 1.At all hours, the media offer language learners “real-life” audio visual instruction and practice in aural comprehension. 选择一项:
    B. understanding spoken language 题目2 2. High-quality TV programming —a good plan of shows about various fields of study—can increase people’s knowledge and improve their thinking abilities. 选择一项:
    D. choice and organization of shows 题目3 3. Television and video provide almost everyone with good entertainment—a pleasant way to relax and spend free time at home. 选择一项:
    A. amusement or pleasure 题目4 4. Images of violence on the screen scare people, giving them terrible nightmares when they sleep. 选择一项:
    D. behavior that hurts people 题目5 5. The talk shows of “trash TV” make instant “stars” of real people with strange or immoral ideas, who tell their most personal secrets, shout angrily, and attack one another. 选择一项:
    C. shows without quality II. Reading Comprehension (5 points) Complete the following sentences by choosing the best from the answers A, B, C, or D. (1 point each) A Everyone makes mistakes, or so the saying goes. But have you ever heard about mistakes in Hollywood? When most people think of Hollywood, they think of blockbusters (very successful movies), high-paid actors, glitz, and glamour. But according to one Website, many Hollywood movies are full of mistakes. Some are technical errors. For instance, in a scene of the science-fiction adventure film The Matrix, when the main character steps out of his car, the viewer can clearly see the camera crew in the car window. In another scene, the same character is typing on his computer, yet the computer screen is blank. Other movie mistakes are historical. For example, the epic Gladiator, an Oscar winner, is known for having lots of historical errors. Throughout the movie, the gladiator Maximus refers to his home in Spain, and the other characters call him “the Spaniard.“ However, in 180 A.D., when the movie takes place, Spain as a country or even as a concept didn't exist yet. At another point in the movie, Maximus says that his homeland of Spain has “the best horses.“ But horses weren't brought to the Iberian Peninsula until the invasion of the Moors (North Africans) in 711 A.D, more than 500 years after the movie takes place. The historical drama Titanic, another Oscar winner, also has its share of historical blunders. The Titanic sunk in the year 1912. So why is one of the characters wearing a digital watch? In fact, movie watchers have found over 100 mistakes in The Matrix, Gladiator, and Titanic. Can you think of any errors in your favorite films? B How susceptible are you to advertising? Has a TV commercial or magazine ad ever made you buy the product that was advertised? If so, perhaps you have been subjected to subliminal advertising. Subliminal advertising is a kind of advertising that appeals to the subconscious. The word “subliminal“ comes from the Latin “sub“ meaning “lower,“ “beneath,“ or “under,“ and “limen“ meaning “threshold,“ (the level at which something begins to happen). Thus, subliminal advertising stimulates your brain at a level below conscious perception. You cannot see, hear, or perceive subliminal ads, but they may affect you just the same. There are two main types of subliminal ads. The first involves flashing messages quickly during a commercial or film. The messages appear and disappear so rapidly that the mind cannot process them consciously, but it might receive them passively, at a subconscious level. James Vicary, a market researcher, first introduced this kind of subliminal advertising in 1957 when he flashed the words “Eat Popcorn“ and “Drink Coca-Cola“ every five seconds during a movie. The messages couldn't be seen, yet Vicary claimed that the moviegoers' brains could perceive them: Coke sales went up by 18% and popcorn sales by over 50%. More recently, the same type of subliminal advertising was used in a negative ad for a political campaign. In the ad, the word “rats“ flashed up briefly during the part of the ad describing one party's healthcare plan. The purpose was to associate that opposing party with the negative word “rats.“ The second kind of subliminal advertising involves hiding or incorporating images into visual advertisements. A well-known example is on a package of a famous brand of cigarettes. Some say that if you look closely you can see the image of a man who is sexually aroused. In fact, a lot of subliminal advertising involves sex, coming from the idea that “sex sells.“ One media researcher claims that everything from crackers to alcohol to soda has used subliminal sexual imagery to appeal to buyers. Although studies show that consumers believe strongly in the power of subliminal ads, no one can prove the effects of subliminal advertising. Psychologists and others who study subliminal stimuli have not been able to show that subliminal advertising actually works. Many advertising researchers believe that traditional ads, in which a powerful image is used to sell a product, are more effective than subliminal advertising. All the same, it still remains a controversial topic, one that is on the mind of buyers and sellers alike. 题目6 6. What is the best title for the Paragraph A? 选择一项:
    B. Hollywood Bloopers: Mega Movie Mistakes. 题目7 7. What is the best title for the Paragraph B? 选择一项:
    C. Subliminal Advertising: What Is It? Does It Work? 题目8 8.The Moors invaded Spain ______ the movie Gladiator takes place. 选择一项:
    B. after 题目9 9. Another word for mistake is ______. 选择一项:
    C. A and B 题目10 10.The subconscious is the part of the brain that _______. 选择一项:
    A. passively notices and remembers information Chapter 9 Exercise(分值7分) I. Vocabulary Skills(2 points) 题目1 Which of the words below contain a prefix with a negative meaning? Choose N. Choose X for the words without negative meanings. ( 0.4 points each) discourage 答案 N disrespect 答案 N illustrate 答案 X instant 答案 X illegal 答案 N II. Reading Comprehension (5 points) Complete the following statements by choosing the best from the answers A, B, C, or D. (1 point each) Meeting the Perfect Mate What is the best way to meet the perfect husband or wife? I am continuing to interview students on campus trying to answer this question for my sociology class. So far, people have mentioned arranged matches, discos and bars, computer dating services, and personal ads. One guy even said he thought supermarkets were the best places to meet women. I guess you can talk a lot about a head of lettuce! I decided to go to the school cafeteria to interview some people there. “I think date cafés are the best way to meet people,“ said my friend Rahul. “Date cafés? What's that?“ I asked. “Well, a date café is both a café and a dating service. You go to the café, order a cup of coffee or whatever you want, and look through people's profiles. Then, if someone interests you, you can send him or her an email and arrange a date at the café. You can also fill out your own profile and have people email you. The form asks you about everything from looks, to interests, to religion. The date café is a relaxed way to make contacts.“ “Are there many of them around?“ I asked. “Hmm. Well, there's one near campus called Drip. In fact, I had a Drip date just last week,“ said Rahul. “Drip! But isn't that a word that's used to describe someone who is dull and boring? It doesn't sound too promising.“ “Yeah, well it's funny you say that, because my date was pretty uninteresting. She barely talked at all, and she kept looking down at her coffee mug.“ “Well, what about a mail order bride?“ said Rahul's roommate, Joni. “A what?“ I asked. “A mail order bride. You know, you search for your wife in a catalog and the next thing you know you're married. With the Internet it's easier than ever,“ she said. “Ugh, that sounds awful.“ I said. “Have you ever met anyone who has done that?“ “Yes, my uncle did it. His marriage ended a year later. The truth is, I'm against it. Usually the women come from poor countries and don't know what they're getting into. My uncle's wife had a really hard time adjusting and went back to her country as soon as they split up.“ “I think mail order is out. Any other suggestions?“ “I find that meeting people through classes or extracurricular activities is a good idea,“ said Michelle. “For instance, I signed up for a Japanese cooking class, both because I like Japanese food, and because I thought I might meet someone nice with similar interests.“ “And did you?“ “Yeah, I made lots of friends: Sumi, Katrina, Mariah...no guys, though. The class was 90% women. In fact, now that you mention it, the same thing happened with the salsa class, the pottery class and my Tai Chi class. I met a lot of nice women, but I definitely did not find the man of my dreams.“ Last I interviewed a couple in the library. “Friends“ they said. “We met through friends. It's the best way to find the perfect mate.“ “Really,“ I said. “And why is that?“ “Well, your friends usually know what you like. And also, you know the person is someone you can trust, not like meeting someone in a bar or a supermarket. For instance, we met because Chris's lab partner thought we would really get along.“ “Yeah, Scott and I met, and I immediately liked him. I emailed him and it took him three months to email me back!“ “Well, I'm a little shy, but it eventually worked. Here we are, a year later and still together.“ “Well that's the best story I've heard yet, “ I said. But if I've learned one thing in this study, it's that meeting someone special, no matter how you do it, is difficult.“ 题目2 6.If you interview someone, you __. 选择一项:
    A. ask him/her a lot of questions 题目3 7. A person's profile probably __. 选择一项:
    B. tells something about the person 题目4 8. A drip is __. 选择一项:
    B. a dull, boring person 题目5 9. If something is awful, it's __. 选择一项:
    B. unpleasant and bad 题目6 10. If you and your mate split up, you __. 选择一项:
    A. end your relationship Chapter 10 Exercise(分值7分) I. Reading Comprehension (5 points) Decide whether the following statements are true or false. Choose “T” for True and “F” for False. (1 point each ) 题目1 Competition in Olympic sports is supposed to be fair. However, in judged sports, fairness is impossible. Therefore, judged sports should be banned from the Olympic games. A judged sport is any sport that requires judges to determine a winner. For example, gymnastics, figure skating, half pipe (snowboarding), and diving are all judged sports. 1.The writer believes judged sports should be eliminated from the Olympics. 选择一项:
    A. T 题目2 Why do I believe that judged sports should be eliminated from the Olympics? First of all, judges don’t see everything. For example, a mistake in figure skating can happen in a fraction of a second. If a judge blinks or looks away for a moment, he or she might miss the mistake and give the skater a higher score than the skater deserves. 2.One reason that judged sports should not be allowed in the Olympics is that judges can have different opinions. 选择一项:
    B. F 题目3 Second, two judges can disagree about which athlete gave the best performance. In sports in which the difference between gold and silver is usually a few hundredths of a point, this kind of subjectivity is unacceptable. Can anyone really say with certainty that a gymnast who receives a score of 9.825 is a better gymnast than one who scores 9.823? 3.One argument against banning judged sports from the Olympics is that people should stop arguing about it. 选择一项:
    B. F 题目4 A lot of people claim that judged sports are subjective and should not be allowed in the Olympics. They feel that only sports that are measured objectively for things like speed, such as swimming, track, and skiing, should be allowed because judges can’t be objective and fair. I disagree with these people. Why? I believe that no sport is 100% fair and objective. 4. The writer here believes all sports are objective. 选择一项:
    B. F 题目5 Some athletes may win because their equipment is better than their opponents’ equipment. For example, in the 2000 summer Olympics, some swimmers wore controversial high-tech suits. The maker of the suit claimed that the fabric could make a swimmer 3% faster. No one could prove that this was true, but they couldn’t prove that it wasn’t true either. 5. The equipment can be one reason that decides athletes’ sports scores. 选择一项:
    B. F 题目6 II. Vocabulary Skills(2 points) Match the following vocabulary items on left with their possible explanations on right. ( 0.4 points each) co-worker contribute promotion progress intermission 答案:
    形考任务二(30分) 破冰行动(所属章:Guidelines;
    分值5分;
    需要教师批阅)讨论区 异国特色食谱(所属章:Chapter 3;
    分值5分;
    需要教师批阅)讨论区 身边的家庭模式(所属章:Chapter 5;
    分值5分;
    需要教师批阅)讨论区 新闻采访稿(所属章:Chapter 8;
    分值5分;
    需要教师批阅)互动评价 网上表现(所属章:所有章节;
    分值10分;
    需要教师批阅)

    相关热词搜索:

    • 范文大全
    • 说说大全
    • 学习资料
    • 语录
    • 生肖
    • 解梦
    • 十二星座

    推荐访问